Episode 038: Identify Your Business Purpose

This week’s episode is brought to you by Natalie’s Blue Whale impressionLet’s talk about last week’s challenge!

Our challenge from last week was to read a business book. The book I chose to read was Traction by Gabriel Weinberg, the guy who founded the independent privacy-first search engine Duck Duck Go. The book covers a variety of channels one might use to help market their business. It’s a no-nonsense approach to attain growth quickly by testing these myriad marketing channels quickly.

Natalie opted to read Fix Your Business in 30 Days by Melissa Emerson. It’s a 12-week course that takes you through various aspects of your business and how to fix them. So Nat started going through the book to help her with her own business. Preparation, Purpose, People, Profit, Processes, Product, Planning, and Perseverance.

In all, these books provide a treasure trove of information that is easily consumable. Just make some time to read a chapter and then apply the lessons to your business in whichever way makes the most sense.

In the Meantime, Last Week’s Challenge!

We talk about our business’s purpose. Is it a high-reaching ‘flowery’ type of thing? Is it not? Personally, I’m having a hard time identifying my purpose.

With a business, there’s the Vision—the thing that guides your business in what you do, it’s a big picture type of thing that we have to be able to articulate what it is they do. Then there’s the Mission. The mission sets the tone for how you go about your work and how you achieve that vision. The Purpose is your why, the reason you get out of bed.

Why do we get out of bed to take a risk in running a business each day? Take some time and think about it.

A couple other books we suggest are Atomic Habits and also Profit First.

Businesses not sponsoring us this week


As always, don’t forget to leave us that gushy 5-star review on iTunes and what not. And remember, kids, keep it simple and most importantly Keep it Doable!

Photo by Jordan Madrid on Unsplash

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