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Episode 045: Find a Newsletter to Advertise in

Last Week…

If you listened to our last challenge you completed a S.W.O.T. Analysis of your business. If you didn’t complete the challenge you owe me cookies (but not Natalie, just me).

A S.W.O.T. Analysis is a tool that one can use to analyze their business opportunities, strengths, weaknesses. This not-so-simple process provides business owners insight into their industry’s changes, challenges, and more. it helps biz owners focus their attention in the right place.

Both Natalie and I completed the challenge. Did you?

I worked with my Marketing Coordinator to tag team on what our points were from the S.W.O.T. Analysis. Having another perspective was a good idea because I know what I know and often, I have tunnel vision when it comes to my own business — the second opinion provided additional perspective which helped to round things out more firmly.

This week’s challenge!

Random advice for the week: A hungry Tiger makes for a shitty roommate. Same goes for hungry Hippos…

This week’s challenge is to find an email newsletter related to your business/niche and see if there’s an advertising opportunity find it and then advertise on it.

The idea is that if you can place an add in a channel where there are potential customers then there’s a chance you can shake loose a few different leads. It’s worth a shot and may prove more effective than a blanket ad campaign on Google or FB..

As always, don’t forget to leave us that gushy 5-star review on iTunes and what not. And remember, kids, keep it simple and most importantly Keep it Doable!

Photo by Lukas Blazek on Unsplash

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